The Problem: Schindler have a great app to launch

Schindler rely completely on architects wanting to use their elevators and escalators when they are designing mega office blocks and residential buildings.

They have created a free design app as a way of getting their products into building designs. The challenge is to get architects and designers to use it.

My Solution: just push the button!

I created a campaign called 'Push The Button' and wrote a dozen or so ads, some of which are really quite racy and funny! They are performing brilliantly,

The Problem: a new brand for cool arborists

Arborists, those brave guys and gals who climb towering redwoods and prune them from the end of a climbing rope with a chainsaw are extreme sports nuts who like taking risks and partying.

So why are so many brands supplying their kit so boring? a good question one of the world's leading industry retailers, Honey Bros asked themselves.  

My Solution: Tree Punk brand, attitude and look

So, working with the new brand name of Tree Punk, I defined it in terms of central organising principle and values, by creating a 'brand tree.' I creative directed the new visual identity and wrote up all the positioning statements. It's pretty cool.

The Problem: BT needed to push their broadband

BT should be the number one broadband provider in the UK by some distance. So when they upped their game with a new service aimed at gamers.

The only issue, how to cut through the noise and get people to take them seriously?

My Solution: Kill your friends more quickly

Kill Your Friends More quickly was just one of dozens of quirky ads I came up with combining technical performance (latency) and great value deals for gamers. The ads worked. Game on!